5 Tips on Creating Push Notifications

We’ve learned that push notifications can be the ultimate user engagement tool. According to multiple sources, 97% of push notifications are read, as opposed to 3-4% for email-based campaigns. Push notifications allow app owners to reach their users outside the app ecosystem, having a positive effect on brand awareness and increasing future app open rates.

We bring you 5 tips on how to use push notifications in a more effective way, without being boring or spammy. Read more…

Android Apps Have A New Rating System

Last May Google Play introduced a new app content rating system in order to help consumers with their purchases. To get the rating, if your app is published under your own Google Developer account, you simply fill out the questionnaire on the Google Play Developer Console. If your app is under the ShoutEm account, we’ll do that for you :) Read more…

Learn how to acquire and retain app users

Are you thinking about creating a new mobile app for your business? Or maybe you already have an app published but it’s missing user traction? User acquisition and retention are the two most important business aspects of publishing an app after the development is done. Even during the development phase, a successful app owner keeps a close eye on correlating design, usability and user experience with the goal of acquiring as many high quality users as possible, with the end goal of turning them into brand ambassadors through retention. Read more…