Each new year offers new ways to latch onto emerging trends and start a business anew, or revamp your existing strategy. For upstart app creators looking to take advantage of opportunities afforded by more devices in hands than ever, the issue many face is a vision that encompasses every opportunity possible. Vertical markets, oft-shortened… Read more »
Posts Categorized: Industry
Acing the App Store Approval, Part 2: In the Waiting Line
Last week, we dove in to our discussion of the App Store approval process by talking about all the little details you might overlook when submitting your app. But we didn’t really delve into the timeline and what the process looks like once your app is officially submitted. How long does the approval process take? Although the… Read more »
3 things why Android might disrupt iPhone market share
My excitement about Android is like a roller coaster ride. We were one of the companies that applied for Android challenge in 2008 and were very excited about Mobile First designed brand new OS, but after it took more than a year to actually get first Android device on the market and those first devices… Read more »
Why App Download Numbers Don’t Matter
It’s easy to view apps as a simple commodity in which one app download equals one unit of success. Most app creators approach the process with stars in their eyes, that their app will be the next million download hit. Sorry to say, but there’s a 99% chance that’s not going to happen. It’s important to let… Read more »
Acing the App Store Approval, Part 1: Understanding the Nitty Gritty
Since the birth of the App Store four years ago, Apple’s App Review process has never stopped stirring discussions in developer forums. There are multiple reasons for that: a certain mystery around the approval policies, ambiguity and frequent changes, impact of the reviewer’s subjective opinion on the outcome of the approval, and Apple’s biased rejection… Read more »