The Good and the Bad in Apple’s new programming language Swift

Apple recently announced many changes and updates for the upcoming period. Most of these announcements are in domains of design and leisure and, as such, are targeting end users. However, the announcement of Swift, Apple’s new programming language, has made a splash among developers as well.

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How to make a killer festival app

Your festival begins in just a few weeks. With everything in the right place, your mobile app is ready to make a live debut. But will it deliver? We bring you 5 worthy pieces of advice on how to make your festival app an important part of your event, how to attract users and what to do with the app after the event is over. Yes, there’s that too!

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Why small business owners need a mobile app

Mobile apps are very similar to small businesses: their number increases every day and their goal is to get the job done in the simplest manner, without unnecessary complications. All small business owners who want to be up to speed with the technological developments, as well as competitive in the market and – most importantly – of use to their buyers and customers will invest in mobile applications. These are the main reasons why they certainly should…

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With iOS8 your local app is about to get much more downloads

Last week at WWDC Apple announced, among other things, one new feature that might be a huge benefit for SMB and local apps. Quick Access to apps based on location will suggest apps to iPhone users based on their location. Below is an example of AppleStore and Starbucks apps that are appearing on the lock screen.

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5 Ways To Promote Your App Offline

Yup, you heard right – offline! We are all constantly connected through our mobile phones; Facebook and Twitter feeds are our information pit stops, and the emails filling up our inboxes are everything we ever wanted and more. It’s so easy to get heard in the online world, but what about offline? How do you get through to those tough to reach places? How do you get attention out in the open? We decided to put down our phones and go out, trying to find the top 5 ways to promote your app offline.

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Why Mobile Apps Are Cooler Than Mobile Web

In recent years, especially in the aftermath of the rise of so-called responsive web design, mobile web has come closer to mobile apps, and today’s websites “know” how to adapt to any type or format of mobile devices. But while there are scenarios which make relying on the mobile version of websites a logical, economical and satisfactory option, there is also a whole range of advantages that native apps bring to the table.

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App Spotlight: The GourmetKickz App

Our newest App Spotlight features The GourmetKickz App. GourmetKickz “Food for the Sole” specializes in custom Nike sneakers, and The GourmetKickz App allows you to connect with the Brand on Facebook, Twitter and Instagram, share images from galleries, receive notifications about limited custom sneaker releases and newly published time sensitive coupon codes – in short, this app keeps you directly connected to everything related to GourmetKickz and the artist behind the brand “Chef”!

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Behind the Scenes: The Mobile Loyalty Promo Video

A while back you may have seen some photos on our Facebook page of the behind the scenes of our new promotional video that tells the story of the newest feature from ShoutEm: Mobile Loyalty Apps. Today we present the full video in all its glory and more behind the scenes photos.

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What Are Push Notifications And How To Drive App Engagement With Them

Back in 2012 we wrote about the benefits of push notifications and about creating a strategy for maximum user engagement. A good push marketing strategy can boost app engagement which leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success. This is even more pertinent now, in the year of mobile.

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