With iOS8 your local app is about to get much more downloads

Last week at WWDC Apple announced, among other things, one new feature that might be a huge benefit for SMB and local apps. Quick Access to apps based on location will suggest apps to iPhone users based on their location. Below is an example of AppleStore and Starbucks apps that are appearing on the lock screen.

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5 Ways To Promote Your App Offline

Yup, you heard right – offline! We are all constantly connected through our mobile phones; Facebook and Twitter feeds are our information pit stops, and the emails filling up our inboxes are everything we ever wanted and more. It’s so easy to get heard in the online world, but what about offline? How do you get through to those tough to reach places? How do you get attention out in the open? We decided to put down our phones and go out, trying to find the top 5 ways to promote your app offline.

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Why Mobile Apps Are Cooler Than Mobile Web

In recent years, especially in the aftermath of the rise of so-called responsive web design, mobile web has come closer to mobile apps, and today’s websites “know” how to adapt to any type or format of mobile devices. But while there are scenarios which make relying on the mobile version of websites a logical, economical and satisfactory option, there is also a whole range of advantages that native apps bring to the table.

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App Spotlight: The GourmetKickz App

Our newest App Spotlight features The GourmetKickz App. GourmetKickz “Food for the Sole” specializes in custom Nike sneakers, and The GourmetKickz App allows you to connect with the Brand on Facebook, Twitter and Instagram, share images from galleries, receive notifications about limited custom sneaker releases and newly published time sensitive coupon codes – in short, this app keeps you directly connected to everything related to GourmetKickz and the artist behind the brand “Chef”!

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What Are Push Notifications And How To Drive App Engagement With Them

Back in 2012 we wrote about the benefits of push notifications and about creating a strategy for maximum user engagement. A good push marketing strategy can boost app engagement which leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success. This is even more pertinent now, in the year of mobile.

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Choosing the Right Color for Your App

The famous painter Pablo Picasso once said – Colors, like features, follow the changes of emotions. All of us have, at one time or another, felt the effect that colors have on our mood, feelings and emotions. Color psychology, they call it. And although there is far too little hard evidence or research done on the real effects of colors, color psychology has become somewhat of a hot topic in marketing. We talked to our designers about their experiences and we bring you some advice on choosing the right color for your ShoutEm app.

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