Regardless of the size or the industry, mobile apps have become a big part of every business! Whether you are a fresh new startup looking for your moment in the spotlight, or an already established small business looking to attract new customers, you should definitely be keeping an eye on mobile apps! We bring you 3 big and important reasons why you need your very own mobile app!
If you’re one of the 1,575,453 viewers of the Facebook Fraud video, then you already know why all those present on Facebook with their brands have good reason for concern. Long story short, the video shows the black market of the Like economy – with the author’s fan page acquiring fake fans, even though he advertized on Facebook itself and never „bought“ fans on obscure websites. In addition to this newly discovered problem, there is also the one long-familiar to all of us: reach.
These days content marketing is impossible to avoid, especially with the soaring prices of Google AdWords. In order to stretch their marketing budgets as much as possible, small companies across America are writing blogs, sending newsletters and creating infographics, and they are actually helping them reach their users.
Advertize to the target audience. Today the number of channels you can use to advertize is so large that you don’t need a fortune to reach the audience. Facebook, the most popular social network, offers mobile app creators the ability to advertize the app itself. The instructions for ad creation are simple enough to allow you to customize your campaign on your own. One research showed that 45% of users take notice of mobile ads and 29% react to them proving that targeting mobile devices is the right way to go.
You’ve finally created your app, got the whole Apple Store, Andorid Store approval, and your next big thing is ready and in the long line of waiting to get downloaded. Yes, ladies and gentlemen, creating your app is only half of the work. The other half is promoting it, and your number of downloads will depend on how good you are at that.
The best way to do it is by going through social media. And while you are on social media, you will need content. Lots of it! Just a quick fact before we begin – as of October 2013, there are approximately 1,000,000 apps in the iPhone App Store. So yes, you have to promote your app and promote it good!
Let’s get started!
This week’s App Spotlight features Höstdagarna App – an application that gathers Swedish speaking youth from churches all over Finland. From the makers themselves, find out how they accomplished the goal of making an app and promoting their festival to the rest of the world. Welcome to App Spotlight: Höstdagarna
In just a few short years, smartphones have become a perfectly common item, and so have mobile apps that enable users to acquire information simply and quickly. The app marketplace has become enormous, and yet you’re still wondering whether to invest in mobile apps? You’re still not sure what you’d have to gain?
In this week’s App Spotlight we bring you the story behind the Radioland.ch application from Switzerland. Hear their story on how they found out that the mobile app world is a brand new frontier for radio listeners and why they choose our Mobile App Maker…
The sudden development of smartphones and the rapid improvement of their features have resulted in the fact that today we walk around with devices in or pockets which enable us to at the same time surf the internet, organize our daily schedules, play games, make top quality photographs and high definition videos… Smartphones have given us an outlet to express our creativity, especially where photography and amateur videos are involved. However, some have taken it a step further, and today are producing real music videos using mobile phones.
For the last couple of years, every Christmas and New Year I feel thankful for, in addition to my happy and healthy family, every new and old application created through ShoutEm. And not just for the few dollars that they bring in, but for the fact that they enable me to meet wonderful people – gardeners, preachers, buddhists, poets, cigar lovers, radio DJs – all of whom we help improve their businesses through mobile apps. That’s why we’re not giving up: 2014 might turn out to be the most exciting year yet for ShoutEm! Right from the start of the year we’re coming out with innovations that are already changing the world, and since recently, we’ve enabled everyone to have mobile stores of their own through Shopify. And just imagine, the world of mobile apps, and mobiles themselves is still in its infancy!
If you’re not already a part of it, I wish you a fresh start with ShoutEm – a beginning of a new mobile life in 2014!
Viktor Marohnić, CEO