Why Mobile Apps Are Cooler Than Mobile Web

In recent years, especially in the aftermath of the rise of so-called responsive web design, mobile web has come closer to mobile apps, and today’s websites “know” how to adapt to any type or format of mobile devices. But while there are scenarios which make relying on the mobile version of websites a logical, economical and satisfactory option, there is also a whole range of advantages that native apps bring to the table.

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App Spotlight: The GourmetKickz App

Our newest App Spotlight features The GourmetKickz App. GourmetKickz “Food for the Sole” specializes in custom Nike sneakers, and The GourmetKickz App allows you to connect with the Brand on Facebook, Twitter and Instagram, share images from galleries, receive notifications about limited custom sneaker releases and newly published time sensitive coupon codes – in short, this app keeps you directly connected to everything related to GourmetKickz and the artist behind the brand “Chef”!

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Behind the Scenes: The Mobile Loyalty Promo Video

A while back you may have seen some photos on our Facebook page of the behind the scenes of our new promotional video that tells the story of the newest feature from ShoutEm: Mobile Loyalty Apps. Today we present the full video in all its glory and more behind the scenes photos.

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What Are Push Notifications And How To Drive App Engagement With Them

Back in 2012 we wrote about the benefits of push notifications and about creating a strategy for maximum user engagement. A good push marketing strategy can boost app engagement which leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success. This is even more pertinent now, in the year of mobile.

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Choosing the Right Color for Your App

The famous painter Pablo Picasso once said – Colors, like features, follow the changes of emotions. All of us have, at one time or another, felt the effect that colors have on our mood, feelings and emotions. Color psychology, they call it. And although there is far too little hard evidence or research done on the real effects of colors, color psychology has become somewhat of a hot topic in marketing. We talked to our designers about their experiences and we bring you some advice on choosing the right color for your ShoutEm app.

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3 Big Reasons You Need a Mobile App for Your Small Business

Regardless of the size or the industry, mobile apps have become a big part of every business! Whether you are a fresh new startup looking for your moment in the spotlight, or an already established small business looking to attract new customers, you should definitely be keeping an eye on mobile apps! We bring you 3 big and important reasons why you need your very own mobile app!

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Mobile Apps are the New Facebook

If you’re one of the 1,575,453 viewers of the Facebook Fraud video, then you already know why all those present on Facebook with their brands have good reason for concern. Long story short, the video shows the black market of the Like economy – with the author’s fan page acquiring fake fans, even though he advertized on Facebook itself and never „bought“ fans on obscure websites. In addition to this newly discovered problem, there is also the one long-familiar to all of us: reach.

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