The road from an idea to its realization is long and paved with numerous difficulties. Nevertheless, with a little luck a good idea will often pay off, especially if we’re talking about some kind of a technological innovation. After all, we’re living in a high-tech, interactive, mobile era. Here are some examples of good and essentially simple ideas that happened to appear at the right time and as a result attracted – money. Lots of money…
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Our ShoutEm team is built of a very unique set of individuals with different skill sets and diverse life stories. They ‘re all hardworking, creative and smart people who contribute to overall teamwork around our self-service platform for app building. In each of the upcoming weeks, we are going to feature one member of the ShoutEm team. Meet Mladen, our Application developer.
Name: Mladen Ruzic, Application developer
Hometown: Bakarac, Croatia
Imran Ladiwala has worked with 4 startups which are Zapak.com, Kaleidoscope Entertainment, Network18.com, ibibo.com, and is now Product Manager Mobile for Nimbuzz (product with 150 Mn users). He’s an owner of mobile publishing app FlipFlopNews. He shared his thoughts about the value of mobile apps for publishers and why he decided to use ShoutEm as a self-service tool for mobile app building to deliver news on the go.
Paul Slater, the co-founder of Ground Six shared with us why he decided to turn to ShoutEm to deliver content via iPhone and Android apps. Feel free to check out our previous mobile app spotlights for additional interviews.
1. Why do publishers need a mobile strategy?
Having undergone a number of mobile specific service improvements to Bdaily we have experienced a 44% increase in mobile traffic in the last three months. Jumping to 31% of our total readership enjoying Bdaily on the go. So for us it’s all about delivering the best possible experience. Naturally it was always part of the plan to build a great Bdaily news experience for iOS and Android too and ShoutEm has massively fast tracked that goal.
This is a story by our customer Alexis Cordoza, Founder/CEO of ClubZone.fm . It’s going to be featured within our regular category mobile app spotlight.
As an entrepreneur, I am all about the fast-paced life. People want content, and they want it in the palm of their hands as quickly as possible, so I created my company ClubZone.FM with the intent to bring the best in house music to the world. When we thought about moving into the app world and came across ShoutEm! Its impressive layout editor, easy-to-use tools, and website integration made it possible for us to bring everything ClubZone.FM related to everyone in the mobile world!
Mobile commerce, or in short m-commerce, is a broad term. It refers to the use of mobile and tablet devices to purchase a products on the go via mobile shopping apps or mobile-optimized websites. eMarketer predicts that mobile spend will rise to 15% of online sales by the end of 2013, and will have a greater impact than it did last year. Recent findings by Information Week and Mobile Commerce World claim that converting e-commerce web pages into a mobile shop is the top priority in 2013 for IT organizations.
We are pleased to bring you our first interview this week with Wes Jackson, executive producer of The Brooklyn Hip-Hop Festival. He shared with us why they decided to turn to ShoutEm to promote the event via iPhone and Android mobile apps. Feel free to check out our previous mobile app spotlights for additional interviews.
Here @shoutem we talked with Samantha Martin, web developer and PhD student, who offered iPhone and Android apps as tools to help people with Coeliac Disease or Gluten Intolerance easily find places in Paris offering gluten-free meals and drinks. She shared with us best practices for building successful SoLoMo apps and the main advantages for the end-user.
Here @shoutem we spoke with Natalie Hawker, Marketing Coordinator at Surfers Paradise Alliance – a local government organization that promotes Surfers Paradise events, local businesses, and initiatives. They’ve decided to use iPhone and Android apps to publicise the Surfers Paradise Festival, an event held each March and April that promotes the Australian Gold Coast’s cultural scene. Natalie explained the importance of mobiles in event management and why event managers shouldn’t ignore mobiles anymore when communicating with event attendees.
Adobe and eMarketer findings reveal that online shoppers give an advantage of tablet devices over smartphones when purchasing online. This could make tablets primary devices for mobile commerce. On the other hand, shoppers use smartphones to discover offerings on the go, share information about purchased products with friends and receive time-sensitive offers in the store.