Back in 2012 we wrote about the benefits of push notifications and about creating a strategy for maximum user engagement. A good push marketing strategy can boost app engagement which leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success. This is even more pertinent now, in the year of mobile.
The famous painter Pablo Picasso once said – Colors, like features, follow the changes of emotions. All of us have, at one time or another, felt the effect that colors have on our mood, feelings and emotions. Color psychology, they call it. And although there is far too little hard evidence or research done on the real effects of colors, color psychology has become somewhat of a hot topic in marketing. We talked to our designers about their experiences and we bring you some advice on choosing the right color for your ShoutEm app.
They say “Eat your own dog food” and that is exactly what we do at ShoutEm. On top of the everyday building, tweaking and improving our product we also use an app we built – ShoutEm Watercooler. It’s pretty simple but very handy for us.
Here we are; ShoutEm crew is getting really close to launching a Mobile Loyalty feature, and I wanted to tell you more about how we decided to do it and what we see as the biggest opportunities in this space.
Regardless of the size or the industry, mobile apps have become a big part of every business! Whether you are a fresh new startup looking for your moment in the spotlight, or an already established small business looking to attract new customers, you should definitely be keeping an eye on mobile apps! We bring you 3 big and important reasons why you need your very own mobile app!
If you’re one of the 1,575,453 viewers of the Facebook Fraud video, then you already know why all those present on Facebook with their brands have good reason for concern. Long story short, the video shows the black market of the Like economy – with the author’s fan page acquiring fake fans, even though he advertized on Facebook itself and never „bought“ fans on obscure websites. In addition to this newly discovered problem, there is also the one long-familiar to all of us: reach.
These days content marketing is impossible to avoid, especially with the soaring prices of Google AdWords. In order to stretch their marketing budgets as much as possible, small companies across America are writing blogs, sending newsletters and creating infographics, and they are actually helping them reach their users.
Advertize to the target audience. Today the number of channels you can use to advertize is so large that you don’t need a fortune to reach the audience. Facebook, the most popular social network, offers mobile app creators the ability to advertize the app itself. The instructions for ad creation are simple enough to allow you to customize your campaign on your own. One research showed that 45% of users take notice of mobile ads and 29% react to them proving that targeting mobile devices is the right way to go.
You’ve finally created your app, got the whole Apple Store, Andorid Store approval, and your next big thing is ready and in the long line of waiting to get downloaded. Yes, ladies and gentlemen, creating your app is only half of the work. The other half is promoting it, and your number of downloads will depend on how good you are at that.
The best way to do it is by going through social media. And while you are on social media, you will need content. Lots of it! Just a quick fact before we begin – as of October 2013, there are approximately 1,000,000 apps in the iPhone App Store. So yes, you have to promote your app and promote it good!
Let’s get started!
This week’s App Spotlight features Höstdagarna App – an application that gathers Swedish speaking youth from churches all over Finland. From the makers themselves, find out how they accomplished the goal of making an app and promoting their festival to the rest of the world. Welcome to App Spotlight: Höstdagarna