Last week at WWDC Apple announced, among other things, one new feature that might be a huge benefit for SMB and local apps. Quick Access to apps based on location will suggest apps to iPhone users based on their location. Below is an example of AppleStore and Starbucks apps that are appearing on the lock screen.
Yup, you heard right – offline! We are all constantly connected through our mobile phones; Facebook and Twitter feeds are our information pit stops, and the emails filling up our inboxes are everything we ever wanted and more. It’s so easy to get heard in the online world, but what about offline? How do you get through to those tough to reach places? How do you get attention out in the open? We decided to put down our phones and go out, trying to find the top 5 ways to promote your app offline.
In recent years, especially in the aftermath of the rise of so-called responsive web design, mobile web has come closer to mobile apps, and today’s websites “know” how to adapt to any type or format of mobile devices. But while there are scenarios which make relying on the mobile version of websites a logical, economical and satisfactory option, there is also a whole range of advantages that native apps bring to the table.
Our newest App Spotlight features The GourmetKickz App. GourmetKickz “Food for the Sole” specializes in custom Nike sneakers, and The GourmetKickz App allows you to connect with the Brand on Facebook, Twitter and Instagram, share images from galleries, receive notifications about limited custom sneaker releases and newly published time sensitive coupon codes – in short, this app keeps you directly connected to everything related to GourmetKickz and the artist behind the brand “Chef”!
A while back you may have seen some photos on our Facebook page of the behind the scenes of our new promotional video that tells the story of the newest feature from ShoutEm: Mobile Loyalty Apps. Today we present the full video in all its glory and more behind the scenes photos.
Launching an app has never been simpler; we at ShoutEm want to make it as easy as possible to create and launch an app, but that is only a part of the work you’ve got ahead of you.
Back in 2012 we wrote about the benefits of push notifications and about creating a strategy for maximum user engagement. A good push marketing strategy can boost app engagement which leads to customer conversion and loyalty. For many apps, push notifications have played a critical role to success. This is even more pertinent now, in the year of mobile.
The famous painter Pablo Picasso once said – Colors, like features, follow the changes of emotions. All of us have, at one time or another, felt the effect that colors have on our mood, feelings and emotions. Color psychology, they call it. And although there is far too little hard evidence or research done on the real effects of colors, color psychology has become somewhat of a hot topic in marketing. We talked to our designers about their experiences and we bring you some advice on choosing the right color for your ShoutEm app.
They say “Eat your own dog food” and that is exactly what we do at ShoutEm. On top of the everyday building, tweaking and improving our product we also use an app we built – ShoutEm Watercooler. It’s pretty simple but very handy for us.
Here we are; ShoutEm crew is getting really close to launching a Mobile Loyalty feature, and I wanted to tell you more about how we decided to do it and what we see as the biggest opportunities in this space.