Interview: Secrets of successful apps and how to measure ROI

Sandy Martin is the Director of Digital Experiences at Schurz Communications, a medium sized, family owned media company with newspapers, television, and radio stations across the United States. Her role is to ensure that each local media property offers timely, useful, and well designed digital experiences across all device types – desktops, laptops, tablets, and smartphones.

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Top 5 Accidental Inventions

Some of the greatest inventions and innovations that make modern life easier for us have happened completely by chance. From today’s perspective, it’s hard to believe that penicillin, plastics, the X-ray machine or the microwave oven were created in situations where scientists and innovators were pursuing completely different goals. We bring you some recent examples of ideas and innovations that have occurred spontaneously, almost haphazardly, and that hold great technical potential.

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App Spotlight: The cigar smoking community

In our latest testimonials from our users we talked to the team behind the Cigar Dojo app. Find out how they managed to build a community of 6000 members that all share their love and passion for cigars through one simple application, built by the ShoutEm App Maker.

One passion, one community, one application. We present you an app like no other – built for cigar lovers, for the community of cigar lovers – from the first idea to the finished app, made through our App Maker. Here it is: spotlight on Cigar Dojo.
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Top 5 applications we wish were real

The number of mobile apps is rocketing and downloads can be measured in billions these days. Productivity, lifestyle, social networks, games, education, travelling, fun… there’s literally an app for everything you can think of. But new ideas never cease to emerge, so there are still apps out there just waiting to be invented! Here are some suggestions that could make life simpler…
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Top 5: How to write a good App Store description

Getting through to users with your app these days can be quite a challenge – about a million other people are trying to do the same thing at the same time – so every step counts. Wherever you can make that final push during promotion, do it! The place where a lot of your potential users are first going to come into contact with you is either Google or Apple Store. The key word here is first; you should see your first encounter with them as a first date where you want to show off your best qualities.
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Top 5 ways to survive the government shutdown using apps

Using apps you say? Yup, as we all know, government offices, agencies, historical landmark and space research organizations have locked their doors, but at least your phone works, right? If you happen to have chosen this period to travel around the States, then this is clearly not your lucky day, but don’t worry, we’ve got you covered. We bring you five ways to survive this shutdown using apps that will get you where you need to go.
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Top 8 ways to promote your app

So you’ve come up with a killer idea, you’ve build your app and now you’re ready to set the world ablaze? The app looks amazing, it works like a charm, the design is top notch – all you’ve got to do now is sit back and watch the number of downloads skyrocket! Unfortunately, things are never that easy. The one thing standing between you and the users is a million other apps fighting you for the attention and preference of smartphone and tablet owners. Creating the app is just half the work, and with ShoutEm, it’s the easy part. What follows is a must-do list for promoting apps:
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Top 9 simple ideas in mobile technology that have made millions

The road from an idea to its realization is long and paved with numerous difficulties. Nevertheless, with a little luck a good idea will often pay off, especially if we’re talking about some kind of a technological innovation. After all, we’re living in a high-tech, interactive, mobile era. Here are some examples of good and essentially simple ideas that happened to appear at the right time and as a result attracted – money. Lots of money…
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