Here @shoutem we spoke with Natalie Hawker, Marketing Coordinator at Surfers Paradise Alliance – a local government organization that promotes Surfers Paradise events, local businesses, and initiatives. They’ve decided to use iPhone and Android apps to publicise the Surfers Paradise Festival, an event held each March and April that promotes the Australian Gold Coast’s cultural scene. Natalie explained the importance of mobiles in event management and why event managers shouldn’t ignore mobiles anymore when communicating with event attendees.
Adobe and eMarketer findings reveal that online shoppers give an advantage of tablet devices over smartphones when purchasing online. This could make tablets primary devices for mobile commerce. On the other hand, shoppers use smartphones to discover offerings on the go, share information about purchased products with friends and receive time-sensitive offers in the store.
Here @shoutem we spoke with Carl Lewis, digital media manager at Savannah Morning News about its mobile strategy. Carl gave us insights about the most popular features in the Storm Guide app, the importance of SoLoMo combination and advantages of mobile for publishers.
Here @shoutem we talked with Mary Kilroy from Wilkins Harley-Davidson, the family-owned Harley Davidson dealership with over 60 years of experience. They’ve decided to offer useful iPhone and Android apps to easily share with and get information from customers. Mary discussed her thoughts about the advantages of mobiles for dealerships and the most important features within mobile apps.
Analysts forecast that even more smartphone and tablet apps will be downloaded in 2013 as the number of purchased smartphone and tablet devices continues to grow. Recent findings by ABI Research estimate that approximately 70 billion smartphone and tablet apps will be downloaded in 2013. Android will dominate in the smartphone segment while iOS leads the way among tablets.
I’m thrilled to announce new version of the ShoutEm Mobile App Maker!
Each day thousands of our customers are using our platform to create and manage their apps and we wanted to make that the best experience possible. Here is a two minute video showcasing the new user interface and some of the new V4 features.
Viktor Marohnic, ShoutEm CEO
“Don’t miss a party”
Is this year moto. Last year we had more than 8000 downloads in just five days of SXSW Interactive. This year app is ready for a prime time and even better than last years.
- >250 parties listed
- Directions and RSVP buttons
- Selected (“Hot”) events of our choice for each day
- Drinkups, film premieres or label showcases, the list grows by the day.
- Detailed event descriptions let you know more about the event or its sponsors and much more.
On top of this we will run a blog inside an app that will announce hottest parties for each day and also will have a wrap-up of previous nights with latest buzz, photos and videos. .
If you’re one of many with a hectic schedule, leave the rest to the Austin Party Guide, your personal party-planner.
Available for Download Now!
Be the one to confidently lead your team to the next event. Be the one who’s first in line and first to the bar. Be the one who buys ShoutEm their first drink… kidding, kidding, but seriously…
Download the Austin Party Guide today!
Fast-growing mobile traffic is forcing most websites to refresh their mobile versions that are focused on high-end touch-screen iPhone and Android phones and move away from the mobile themes that were built for screens of dying Nokia and Blackberry phones. There are two major approaches:
- Responsive Web Design (RWD)
- Separate HTML5/JS app (mobile web app, running on m. domain)
Each new year offers new ways to latch onto emerging trends and start a business anew, or revamp your existing strategy. For upstart app creators looking to take advantage of opportunities afforded by more devices in hands than ever, the issue many face is a vision that encompasses every opportunity possible. Vertical markets, oft-shortened as “verticals”, can help hone your focus when considering app creation as a business, saving you time and ultimately increasing your profitability.
On behalf of the entire ShoutEm team, we’d like to wish you a very Happy New Year in 2013!
Your support in 2012 allowed us to make quite a few positive changes, offering the most responsive and robust apps around, and your continued feedback helped us shape our vision for the coming year. Here are a few things you can expect in the coming months:
- In-app notification center – Your in-app social activity, including likes, comments on your statuses and more, will be easier to follow.
- E-commerce – Build a mobile app for your web shop, expanding your earning potential.
- More detailed statistics – We’re making it easier to track user engagement with user statistics, deal usage and location-based statistics and more.
- REST API – Our JSON-based API will provide an interface for client developers to interact with content stored on ShoutEm, allowing you to build new applications on top of the ShoutEm infrastructure.
More devices are in hands than ever before, and the new year brings fresh opportunities to create apps for clients or anyone who has a need. If you’re looking for new business opportunities, we highly suggest considering becoming a part of our Agency program in 2013.
If you’re on the fence about whether or not a “Mobile First” strategy is important this coming year, check out this piece by our CEO, Viktor Marohnić. Very simply, think of which device you spend a majority of your time interacting with. In that context it makes more sense than ever to have a mobile presence.
May 2013 bring nothing but success and good health to you and yours. We’ll see you on the other side!