Customer stories: Tools like Shoutem help publishers take their presence to the next level

Customer stories: Tools like ShoutEm help publishers take their presence to the next level

Imran Ladiwala has worked with 4 startups which are Zapak.com, Kaleidoscope Entertainment, Network18.com, ibibo.com, and is now Product Manager Mobile for Nimbuzz (product with 150 Mn users). He’s an owner of mobile publishing app FlipFlopNews. He shared his thoughts about the value of mobile apps for publishers and why he decided to use ShoutEm as a self-service tool for mobile app building to deliver news on the go.

The value of mobile apps for publishers

Accessibility is the key today in a world that is moving faster than it spins. Especially with news, which breaks on Twitter faster than it has ever been broadcast live on television. The primary driver behind this dissemination of information is the smartphone. People carry their source of information in their pockets and use them to link to the world.

With FlipFlopNews on a mobile app, people don’t need to go through various other applications to stay abreast with the latest news in the world; we make sure that our consumers gets the best of all worlds within one single source. This portability for a news aggregator is priceless: we are always connected to our users and our users to us.

The value of self-service tool for mobile app building

I had almost given up on the idea of building a mobile app for FlipFlopNews after technical issues and dealing with developers who were complicating the process rather than simplifying it. ShoutEm was the single spark of light in a dark room. It is particularly good for entrepreneurs who require their product to be on mobile but lack the expertise to build it themselves.

ShoutEm proves that being on mobile need not be a complicated process – the simplicity of the DIY builder won me over. As the saying goes: ‘If you want something done right, do it yourself.’ Well, ShoutEm DIY builder provides the tools to become self-sufficient.

Tools like ShoutEm help publishers take their presence to the next level. With mobile accessibility comes vast visibility and use. The number of people who see a publisher as a source defines the success or failure of the publisher. From my experience, DIY mobile apps help publishers to evolve not only their product but also their knowledge of mobile development as a whole.

Download FlipFlopNews app for Android today using the links below. Mobile app for iOS is coming soon.