Twitter, Microsoft and Federated Media just decided that executives need executive treatment on Twitter – and so ExecTweets was born. Basically, the site is a directory and aggregator of exectives – browsable by industry. It features among others Guy Kawasaki, Jay Adelson of Digg, Michael Arrington of Techcrunch and Richard Branson of Virgin. The goal of the aggregator is to make it easier to follow industry leaders, expecially for those who don’t use Twitter. As a monetization method, sponsored aggregators such as this one could be a good stream of revenue for Twitter. With inherent value and low execution costs, it’s a good way to go forward. On the other hand, for Twitter pros, applications such as Tweetdeck already solved this issue. Lots of people shot down AllTop when it launched, only to see it’s value to mainstream users later. Lets see where ExecTweets leads us – what do you think?