When is the right time to rethink your app’s UX?

Coming up with a great UX for your mobile app is a long and, let’s be honest – hard process. So if you get it right and have a good UX, why would you want to change it at all? As mobile apps go through their life cycle, they inevitably evolve and change, so their UX also has to change and evolve with them.

Here are the top reasons why you’ll have to rethink and change your mobile app’s UX, so it doesn’t start to feel old.

New features

Obviously, adding new features (or removing some existing ones) is the reason to rethink the app’s UX. Minor changes and updates usually don’t have a great impact, but major updates may require a complete UX overhaul.

System changes

Sometimes the change is out of your control – for example, the changes in a mobile operating system can force you to adjust the app’s UX. Looking not so far back, the iOS 8 update sparked the need for the UX changes in apps and it is still considered one of the major iOS updates.

Even just the fact that the app will be adapted to another OS could be reason enough to rethink the user experience.

Just how much a system change can impact the app UX can be seen in the evolution of Windows mobile apps that went through a steady and continuous change, adapting to the system and its features.

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User feedback

A successful UX is a result of thorough testing and adjusting even the smallest of details. Furthermore, finding out what exactly to improve and adjust is fast and easy – just turn to your users and get their feedback!

The insights you derive from the user feedback are valuable as they identify not only when to change something, but also what exactly to change in the UX. Just make sure to make it easy for users to give you their feedback – after all, it is also a part of a good UX.

You should also make sure to check the app reviews in app stores, as they may also contain valuable user feedback that could help you.

User testing

There is always a chance that your current UX is not a product of a systematic testing. Maybe you have skipped a few steps, needed to rush the development or just didn’t have the resources to do the proper user testing. Whatever the reason, any later user test that you do will surely result in an impulse to make changes to the UX.

Whether you do it while developing the app or later on, the user testing will always provide the most accurate input on what to change in the app’s UX, so make sure not to skip it.

There is no right or wrong time to rethink your app’s UX, as you should always strive to make it optimal and the best it can be for your users, but there are certainly situations in the app’s lifecycle when you simply cannot and should not ignore the need to change it because if you don’t – you may end up with a sub-par UX that will turn users away from the app.

P.S. Want to learn more about how to improve your app’s UX? Click on the button below and read our first Medium post and why improving your mobile UX lies in hands of different generations!

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